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Blue Horizon Research assists organisations in a number of ways:

Research Agencies - We assist research agencies by offering contract based support for discreet parts of the research process. We support qualitative research with tasks such as developing discussion and interview guides, focus group moderation and conducting depth interviews. We assist with elements of quantitative research including questionnaire development, fieldwork management, data management, data analysis, charting, report writing and presentation. 

Vendor selection and management - If your organisation is new to commercial research we can guide you through the process of determining what your needs are, finding the right research agency to fit your needs and then working with that agency to develop and implement a project or program of research to solve your business problem.

End to end research projects - Use our extensive experience in social and market research to run complete research projects end to end. We will work with you to identify the problems your organisation can solve through research. From this point, we can design and implement a research project to solve your information gap. We conduct the research, analyse the results and provide professional, reliable and detailed reports and presentations for stakeholder groups. Additionally, our small size makes us ideal for fast turnarounds and small scale projects that would be uneconomic through larger agencies. 

John Lipscomb, director of Blue Horizon Research, has extensive skills and experience across a broad range of research methods. This includes:

• Highly skilled in research design, including methodology selection, sample design, instrument design, fieldwork management and data collection,
• Excellent skills in conducting literature reviews,
• Advanced skills in qualitative research methodologies such as depth interviews, focus groups and content analysis,
• Skilled focus group moderator and depth interviewer,
• Excellent skills and 10+ years experience in questionnaire design,
• Extensive experience and skills in fieldwork management, both qualitative and quantitative,
• Advanced skills in data cleaning and data management,
• Highly skilled in bivariate and multivariate data analysis such as factor analysis, cluster analysis, MANOVA, correspondence analysis, logistic regression and multiple regression,
• Highly skilled in interrogating data to find patterns and meaning and then building these findings into a meaningful narrative,
• Advanced skills in the use of SPSS for data management and data analysis,
• Advanced skills in use of Q for data management and data analysis,
• Advanced skills in the use of Excel for data manipulation and charting,
• Highly skilled with the use of PowerPoint to build report documents and to support oral presentations.

Like any professional service, your organisation needs to weigh up the investment and potential benefits of research.

Research can assist your organisation's decision making by understanding your stakeholder groups. Some examples may be a local council that wishes to understand local residents' preferences for and reactions to local creative arts, community groups that wish to gauge local residents' interest in new programs or organisation that wish to better understand the motivations and experiences of their paid or volunteer workers. Blue Horizon Research has supported organisations in answering questions to best decide how and where to allocate resources.    

Additionally, Blue Horizon Research can assist your business with increasing sales, revenue and profit by better understanding your customers and markets. Many micro and small businesses are very close to their customers, so have an intimate understanding of their client base. But as businesses grow into medium and larger businesses senior management can become less connected to their client base and the markets they operate in. This is where market research can assist by bringing the 'customer voice' into the business, guiding strategic and tactical decisions. The cost of research is often a small fraction of gains in revenue and profit from these evidence based decisions.

Moreover, Blue Horizon Research can work with you to minimise the cost of the research. For example, you may save thousands of dollars by using your customer list rather than a 'panel'. 

Whatever your budget, Blue Horizon Research can work with you to explore options that make research accessible for your business.